Ken Block Net Worth

Ken Block is an American professional rally driver, entrepreneur, and the founder of DC Shoes. He’s also known for his high-octane ‘Gymkhana’ stunt driving videos.

With a net worth estimated to be over $200 million, Ken is undoubtedly one of the most successful off-track racers in the world today. But how did he amass such a vast fortune?

Through his entrepreneurial ventures, such as DC Shoes and Hoonigan Industries, as well as his motorsport career, Ken has achieved remarkable success. His passion for cars has played a major role in propelling him to become one of the wealthiest motorsport athletes of all time.

Let’s take a closer look at Ken Block’s net worth and uncover how he got to where he is today.

Dc Shoes

Ken Block, the founder and CEO of DC Shoes, is a professional rally driver who has been competing in drifting competitions and off-road racing since 2005.

His success as a driver has allowed him to amass an estimated net worth of $50 million in 2020.

Block’s career took off after he created DC Shoes, which is now one of the most popular skateboard shoe companies in the world.

He also races for Ford’s Monster Energy Rally Team and has won multiple global drifting competitions including the Global RallyCross Championship and X Games gold medals.

Block’s ventures have earned him millions of dollars in sponsorships from companies like Red Bull, Ford, and Monster Energy.

As a result of these generous sponsorships and his success as a professional driver, Ken Block enjoys an incredibly high net worth today.

Hoonigan Industries

Hoonigan Industries, owned by rallycross superstar Ken Block, has become a major force in the apparel and lifestyle industries.

Founded in 2011 with a focus on motorsports-inspired apparel, Hoonigan has seen tremendous success over the past decade.

With Block’s own rallycross success as the backbone of its marketing strategy, Hoonigan has been able to grow and expand rapidly.

The brand encompasses a range of products from casual wear to accessories and tools.

It also produces content for YouTube, Instagram, and other media outlets to market their products.

Through its strong partnerships with leading automotive brands such as Ford, Subaru, and Dodge, Hoonigan is now known across the world for its stylish and unique clothing options.

Hoonigan Industries provides:

  • High quality motorsports-inspired apparel
  • A wide variety of casual wear and accessories
  • Innovative marketing strategies leveraging Ken Block’s rallycross success

The company’s growth in popularity proves that it is well-positioned to continue its dominance in the apparel market for years to come.

Its selection of Hoonigan apparel is sure to be a hit with fans of all ages who are looking for something unique and stylish that reflects their passion for motorsport culture.

Motorsports Career

Having built his empire through Hoonigan Industries, Ken Block has now reached a new level of success due to his motorsports career.

His driving skills have attracted major racing sponsorships from the likes of Ford, Monster Energy, and DC Shoes. These partnerships opened a world of opportunities for Block, allowing him to become a global sensation in the racing industry.

He quickly became known for his daring stunts and technical precision while behind the wheel. His flair for showmanship combined with his professional acumen made him stand out among competitors. This combination has cemented his place as one of the most successful and influential drivers in history and has earned him numerous victories across various disciplines.

Thus, it’s no surprise that Ken Block’s net worth stands at an impressive amount today.

Gymkhana Stunt Videos

Ken Block’s net worth is largely attributed to his wildly successful career as a professional rally driver and stunt performer. His international fame began with the launch of his Gymkhana series of stunt videos, which showcased his incredible driving skills and extreme stunts.

The videos featured Block’s unique drifting techniques, often combining them with elements of precision driving in order to navigate complex obstacle courses. They became incredibly popular, quickly amassing millions of views and contributing significantly to Block’s net worth.

The success of the Gymkhana series opened up many avenues for Ken Block, leading him to become one of the most sought-after drivers for stunts in movies and commercials. This further increased his income and added to his already impressive wealth.

He has also used his platform to launch a range of merchandise under the brand name Hoonigan Industries, adding yet another profitable venture to his portfolio. All these factors have combined to make Ken Block one of the wealthiest people in motorsport today.

Endorsement Deals

Ken Block’s net worth is largely attributed to his numerous endorsement deals. With a portfolio bursting with sponsorships and endorsements, Ken has been able to hit the ground running in the world of brand promotion.

Much of this success can be credited to his savvy use of social media and his willingness to fully embrace digital marketing. As they say, ‘all roads lead to Rome’.

With millions of followers across all major platforms, Ken has been able to monetize these relationships by carefully curating content that resonates with both fans and brands alike. This approach has allowed him to continue expanding the reach of his brand while adding value for all stakeholders involved.

It’s safe to say that each new post is like a mini-advertising campaign in itself.

Business Ventures

Over the years, Ken Block has been involved in numerous successful business ventures. He is a shrewd investor and has made strategic investments into many venture capital funds. His investments have paid off handsomely, resulting in his net worth being greatly increased.

Ken Block also utilizes his brand to market products for other companies. He endorses a wide range of different brands, from clothing to sports cars, and uses his personal brand to help companies reach new customers. This type of marketing has been instrumental in helping increase the value of these companies’ products, while also increasing Ken Block’s financial standing.

As a result of these efforts, he continues to be one of the wealthiest individuals in the world. With his savvy business investments and penchant for branding, Ken Block has forged an impressive financial success story that others can learn from and emulate.

His wealth continues to grow as he takes on new investments and opportunities, ensuring that he will remain one of the most respected figures within the business world for years to come.

Real Estate Investments

Ken Block has always been a visionary when it comes to investing his money.

He knows that luxury properties can be an excellent way to build wealth, and he’s been doing just that for years.

His investment strategies have seen him become one of the wealthiest people in the world, with a net worth estimated in the billions of dollars.

Block has an eye for luxury real estate, and he isn’t afraid to invest heavily when it’s necessary.

He firmly believes that having a strong portfolio of luxury properties is the key to long-term financial stability and growth.

He has taken risks on some investments, but those risks have paid off handsomely in the form of capital gains and future income.

With his proven track record in real estate, there’s no telling what heights Block will reach with his investments next!

Private Car Collection

Ken Block is a renowned rally driver, stuntman and internet celebrity who has an estimated net worth of $30 million. His private car collection is an impressive display of his wealth and passion for cars. Featuring some of the world’s top luxury vehicles, as well as some rare racing memorabilia from his career, it’s easy to see why he has become a fan favorite at car shows around the world:

  1. A Lamborghini Murcielago LP640

  2. A Ferrari 599 GTO

  3. A Ford F-150 SVT Raptor with custom graphics

  4. His famous 1965 Ford Mustang Hoonicorn RTR V2

What’s even more astounding is that this is just a fraction of Ken’s overall collection; he also owns several other classic American muscle cars, exotic European supercars, and even a few vintage motorcycles!

From the outside looking in, it’s clear that Ken Block has carved out quite the impressive automotive portfolio for himself over the years – one that will surely bring joy to him and car enthusiasts alike for many years to come.


Ken Block’s net worth is estimated to be around $200 million. This wealth comes from a range of sources including his DC Shoes co-ownership, Hoonigan Industries, motorsports career, endorsement deals and private car collection.

He has also invested in real estate and made business ventures that have increased his wealth exponentially. So how did one man’s passion for motorsports turn into such a profitable business? Through hard work, determination and savvy investments, Ken Block has established himself as one of the world’s most successful entrepreneurs.

Could you do the same?